FABER-CASTELL

THE NEVER-ENDING FOREST APP

We all know it’s cool to be green and so does Faber-Castell, which is why its Ecopencils are 100% made out of reforested wood. Not only do they help to preserve forests, but they also assist in preserving fauna as a whole. Pretty amazing, right? To educate kids about such a critical issue, we created an app to engage them in a clever and entertaining way.

BURGER KING

THE Mega Stacker EFFECT

The Burger King Mega Stacker 4.0 is not just a burger: it’s a full-on pile of bricks. So how did we convince people that eating a pile of bricks could actually be an epic experience? We created The Mega Stacker Effect campaign. A tasty tribute to the classic ‘80s blockbuster Weekend at Bernie's, from the very first bite to the last.

#FoodComaAtYourOwnRisk

SONY

UEFA CHAMPIONS LEAGUE

Most of us don’t get much done without our phone within hand’s reach. That’s why on Sony Xperia’s very first time as the UEFA Champions League Official Sponsor, we created a campaign where the brand’s smartphones played a key role. The campaign exceeded all expectations and achieved unbelievable results. It was also selected as the best Sony UEFA activation among all Sony offices worldwide.

NISSAN

RIO 2016

Nissan was an Official Sponsor of the Rio 2016 Olympic Games. In light of the sports-oriented and nationalistic vibe, we teamed up with basketball hall of famer Hortencia Marcari - who was also crowned by fans as #FIBAWWC Greatest of All Time – to star in the video for Nissan’s promo. To top it off, we worked alongside Brazilian Hollywood director Heitor Dhalia.

TOPPER

HEART RULES THE GAME

Topper wanted to let everyone know just how big soccer is around the world, so we found a straightforward way to spread the word. We created a print campaign displaying a simple yet powerful message that pretty much sums up the importance of soccer worldwide.

FIFA officially recognizes 208 nation states. 16 more nations than the UN. Topper. Heart Rules the Game.

RABISKERIA

ILLUSTRATION STUDIO

Let Us Draw You a Picture

We all use euphemisms to soften the blow when we give someone bad news. Other times, we need to say it time and time again and they just don’t get it. To raise even more awareness for Rabiskeria, a renowned illustration studio in Brazil, we took advantage of this common problem. The idea was to steer clear from the predictability of displaying incredible drawings, so we came up with a funny campaign featuring misspoke dialogues. This campaign won a handful of gold awards in the main Brazilian Award Ceremonies.

SÃO PAULO JEWISH FILM FESTIVAL

Jaws, Manhattan, The Big Lebowski, Rosemary’s Baby… I mean, you don’t have to be a film buff to know who were the masterminds behind these all-time classics. What do they all have in common? Sure, they’re all brilliant filmmakers, but they also share a Jewish heritage, which is why the Jewish community has been credited for helping to create and shape the movie industry as we know it. Thanks to their brilliance, all we had to do to advertise the São Paulo Jewish Film Festival was to remind our audience about their commonality.

LIBERTADORES DA AMÉRICA CUP

The mohawk factory

Pelé, aka The King of Soccer, is also known as the best player to have ever worn the #10 jersey for Santos Futebol Clube. But every king has to step down one day, so when Neymar came into the picture, we had to celebrate the so-called new king on the team’s most memorable day since Pelé’s reign: the final match of the Libertadores da América Cup. Such a glorious succession called for an equally glorious occasion, which is why we created the Mohawk Factory to disseminate the new crown so that fans could pay homage to their new “king”.

DURACELL

NIGHT BIKERS

Christmas is that time of year when we hear spiels about love, family and sharing. But it doesn’t have to be all holiday cards full of empty words. Love can be and IS real. And it can be long-lasting too. To show that Duracell lasts 10x longer than regular batteries, we teamed up with a group of big-hearted night bikers to spread the love. And provide kids from Hope Orphanage with a Christmas they would never forget.

LÜRZER'S ARCHIVE

200 best iLlustraTORS worldwide

To release the new issue of Lürzer’s Archive - 200 Best Illustrators Yearbook we came up with something more meaningful than a simple campaign. We made a stick-figure tribute praising those who made it into the yearbook disguised as a mere campaign.

AWARDS

1 CANNES LIONS
1 Gold Lion
3 Shortlists

1 D&AD
1 Wood Pencil

THE ONE SHOW
2 Merits

CLIO AWARDS
1 Shortlist

1 LIA - LONDON INTERNATIONAL ADVERTISING AWARDS
1 Bronze

3 EFFIE AWARDS
1 Gold
1 Silver
1 Bronze

1 EL OJO
1 Bronze

1 WAVE FESTIVAL
1 Bronze Wave

1 BRAZILIAN CREATIVE CLUB FESTIVAL
1 Gold Star
2 Yearbooks

2 COLUMNIST AWARDS
2 Golds

EXPERIENCE

ISOBAR DENTSU - Freelance Senior Copywriter, 2018 - 2019

DAVID THE AGENCY - Freelance Senior Copywriter, 2017

SAPIENTNITRO - Senior Copywriter, 2016 - 2017

LEW'LARA/TBWA - Freelance Senior Copywriter, 2015

OGILVY - (CANNES LIONS AGENCY OF THE YEAR) - Freelance Copywriter, 2013

FISCHER - Copywriter, 2010 - 2012

TALENT - Copywriter, 2009 - 2010

Y&R, NY - Creative Intern, 2008

STRAWBERRYFROG, NY - Creative Intern, 2007

SAATCHI & SAATCHI, NY - (CANNES LIONS AGENCY OF THE YEAR) - Creative Intern, 2007

SAATCHI & SAATCHI, LONDON - Creative Intern, 2007

ACCOUNTS

Coca-Cola, Nissan, Burger King, Faber-Castell, Samsung, Sony, Santander, Ipiranga Petroleum, Claro Telecom, Duracell, Azul Airlines, among others.

EDUCATION

MIAMI AD SCHOOL, 2008
Copywriting
São Paulo + London + New York

FMU-FIAM, 2002
Bachelor's Degree in Social Communication in Advertising

CONTACT

rsantsp@gmail.com

5511976519623